
Agri-connect Project — Catalyzing Farmer Prosperity in Tanzania’s Highlands
Flying Dream Company played a critical role in the implementation of the BICHOBS project in Iringa and Njombe, focusing on strengthening horticultural value chains, improving farmer profitability, and promoting inclusive agricultural development. As a regional implementing partner, Flying Dream worked closely with local farmer-based organizations (FBOs), cooperatives, youth, and women-led groups to deliver tailored training, facilitate access to finance, and improve structured market participation. Through these efforts, Flying Dream directly supported over 6,000 smallholder farmers across the two regions between 2020 and 2024. One of the most significant achievements was recorded in Kiponzelo ward in Iringa, where Flying Dream supported Kiponzelo ABC to access a TZS 500 million loan package from formal financial institutions. This financing enabled over 220 farmers to invest in inputs, expand avocado production, and improve post-harvest handling. As a result, avocado farm sizes in Iringa grew by 45% over the project period, with average farm sizes rising from 1.21 acres at baseline to 1.76 acres by 2024. Farmers reported increased income, with average annual household earnings from horticulture rising from TZS 1.7 million in 2021 to over TZS 3.8 million in 2024, a 122% increase. Additionally, the proportion of income derived from horticulture rose from 51% to 58%, reflecting a stronger reliance on improved value chains for livelihood. In Njombe, Flying Dream facilitated the development and strengthening of Mdandu Agricultural Business Cluster (ABC), which successfully scaled avocado marketing through cooperative aggregation and direct engagement with bulk buyers. Trade volumes from the group increased to over 200 tons annually, and prices improved from TZS 1,200 per kilogram in 2021 to TZS 1,800 by 2023 due to collective negotiations. Flying Dream’s interventions focused on leadership coaching, post-harvest training, and linking cooperatives to digital platforms for traceability and quality assurance. These improvements contributed to a 151% increase in average avocado farm sizes in Njombe, reaching 2.4 acres per farmer by the endline. Flying Dream’s commitment to financial inclusion and business development services helped increase access to formal financial services among farmers in Iringa and Njombe from below 10% at baseline to over 23% and 24% respectively by 2024. This was achieved through the mobilization of Village Savings and Loan Associations (VSLAs), partnerships with CRDB and NMB, and delivery of targeted financial literacy training. More than 70% of supported farmers adopted improved production techniques such as mulching, pruning, and organic manure application, while over 60% participated in training programs that enhanced their knowledge in pest management and record-keeping. At the policy and coordination level, Flying Dream contributed to the formation of the Njombe Avocado Platform, a regional multi-stakeholder body that brought together farmers, buyers, and local government to improve seedling quality, promote collective bargaining, and influence horticulture planning within the district. These governance improvements laid the groundwork for long-term sustainability and structured market systems, complementing Flying Dream’s community-level interventions. By building capacity, strengthening cooperatives, and enhancing market access, Flying Dream Company’s interventions under the BICHOBS project helped transform the horticulture sector in Iringa and Njombe into a more inclusive, competitive, and resilient system. The legacy of this work is visible not only in improved farmer incomes and expanded production but also in the institutional foundations that will continue to drive horticulture growth beyond the life of the project.